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Love Our Community

Love Our Community is a summer youth employment program that is run through the mayors office and employs teens 14-17 years old that live Baton Rouge area. These teens then go out into local neighborhoods to plant community gardens and paint murals to brighten up their community.

For this project, my group and I worked together to create the branding for this program. We wanted to represent Baton Rouge, by incorporating the color red, and the diversity in the community by using the different skin colors on the hands. For the type, I hand cut each letter and then refined the type on the computer to be clean while still having a playfulness to attract the youth in Baton Rouge.